Joe Grant, association guru, has a great piece on why people join associations.

"If all these resources exist, why do individuals join your association? The answer is quite simple – for the experience. They're not joining for your newsletter. They're not attending your meeting for the open bar or buffett. They're not volunteering their time because they've got nothing else better to do."

Read the whole thing.

If there's anyone who should be reading this, it's us association peeps. This is about a month old, but worth looking at, and pretty!

Thanks to BMart, I found out that blogger Shel Holtz, a marketing exec, has had the aha moment when it comes to associations.  Read more »

I'm reading a book called Blog Marketing, by Jeremy Wright, and it's been a very good read and has really helped me think about what I see out in the blogosphere.

The book is aimed really at businesspeople (or association executives, ha!) who are considering the blog as it relates to their particular organization. Targeting the book at this audience makes him be really clear about what a blog is and what types of blogs--and bloggers--you see out there. So I would really recommend this book to someone who's asking what's up with blogs (assuming they really want to know).  Read more »