David Armano, from Logic+Emotion, has a terrific piece in Business Week that's worth a read.

"Consider the example of a typical creative brief template, which usually says something like, 'What are we trying to communicate?' Can you see the old-world residue in the word 'communicate'? It lacks the dimensions of experiencing something and having an ongoing two-way dialogue. 'What are we trying to communicate?' implies a one-way conversation. Maybe we should ask ourselves: 'How can we facilitate?'

I've been dark here for a little while, but still busy, busy!

Lots of travel (work-related). Plus, a real vacation! I also started the graduate certificate in leadership coaching at The George Washington University. Had my first class and it was great fun. Also, I had a telephone interview with one of those SF-based community-building places. It seemed pretty interesting, but not a fit for my life right now, so I'm going to keep on keepin' on.  Read more »