I'm at the session done by Joseph A. Michelli, author of "The Starbucks Experience". He's talking about how associations can leverage experiences to better position themselves. He cites research saying 8 out of 10 leaders are saying that differentiating products and services alone are not cutting it and experience is the next battleground. As a speaker, he's quite down-to-earth and self-effacing, which seems to make the audience trust him.
Customer experience under a production-based manager: customer often feels like an afterthought, or, as if the company feels they are stupid. Read more »
Inquiring minds want to know. I want to know.
From Techcrunch, I spotted this piece of news: Jupiter Media, a New York-based digital services firm, acquired the writing community Mediabistro for $23 million. To me this is interesting because mediabistro fills most, if not all, the needs an association would--including health insurance plans for its members. I have hung around the Mediabistro community enough to know they add real value. Jupiter media operates several other communities as well as this most recent addition.
I don't usually read Seth Godin's Blog. I've read his books, and I agree with him generally, but a steady diet of Seth becomes a little Messianic for my liking. But I listen to him when he bubbles up through the other blogs I like.
Today, Bokardo quotes him, saying:
"What if you want to hire someone to build an online community? Somebody to create and maintain a virtual world in which all the players in an industry feel like they need to be part of it? Like being the head of a big trade association, but without the bureaucracy and tedium… Read more »
Hey all, my buddy Jason Alba with JibberJobber.com is coming to the ASAE Conference in Chicago so I can introduce him to all my assn peeps. He's wondering if anyone (dudes only, I imagine his wife would appreciate) wants to split a room. Lemme know and I'll put you in touch. He'd be welcome to share with me but my room will be a little crowded w/ my family :)
I'm going to the ASAE Annual Meeting in Chicago. It's my first time to the annual meeting. I am active in ASAE and have made some wonderful connections through the organization, and the staff I've worked with are great. I like to keep the tone positive here at my pad but here are some issues I'm having with the materials I've seen: Read more »
Some awesome tips for the "New Association Newsletter" from Mike Mason.
From Instapundit, here is an example of an association tradeshow leveraging blogger coverage. I think we're seeing this kind of thing increasingly in industries that have buzz around them. But I think we could use the approach in lots of places where it's not been used before.
